Stories A Life Outside
Evocative visual storytelling and a refined graphic approach that creates a holistic brand narrative.
A life outside

SouthSouthWest were engaged to capture the essence and personality of the iconic Tait brand via a fresh approach to art direction, a custom designed Makers mark and the creation of a vibrant online experience, imbued with notions of warmth, effortless sophistication, and a timeless romance for the Australian outdoors.

Client

Tait.

Services Identity, Art Direction, Campaign, Digital
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