Stories Stop Exercising
Start Training
A bold typographic campaign to energise the training category.

An iconic custom version of Monotype’s Trade Gothic designed¬†specifically for Nike Training.¬†Launched in Spring ’17 via the Stop Exercising Start Training campaign across all channels and in training spaces globally.

Exercise is random, aimless movement today.
Training is relentless dedication to be better tomorrow.
Client

Nike

Art Direction

Dirk Barnett, Jason Herkert

Photography

Benjamin Lennox

Services

Typography, Brand Experience, Digital Design, Art Direction, Environment

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