Experiences Russell
Westbrook
Why Not?
A pinnacle moment for fans to connect and go deep with Westbrook.

The Russell Westbrook Why Not Rally was staged in the heart of OKC on the eve of the 2017/18 NBA campaign marking the launch of the reigning MVPs new collection with Jordan Brand.
“There’s no reason to say you can’t do something in life unless you go for it and try it. So why not?”
— Russel Westbrook
Client

Jordan Brand
Art Direction

Derrick Lee, Maria Cortinas
Services Identity, Typography, Apparel, Brand Experience, Brand Guidelines, Art Direction, Campaign
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