Experiences Nike RIO16
OLYMPICS
Design of the uniform typography for player names and numbers for Team USA, Brasil and Espana.

SouthSouthWest partnered with the design team at Nike to develop custom olympic basketball uniform typography for player names and numbers for Team USA, Brasil and Espana inspired and informed by the heritage and contemporary culture of each nation.

Solutions included full alphabet and numeral sets as well as innovative approaches to application and materials and custom perforations unique to each nation.

Client

Nike

Photography

Ben Clement, Mo Daud

Services Apparel, Typography
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