Experiences Openpay
A refreshingly simple and clear brand experience that removes friction at the checkout.

Openpay aims to take the pressure off busy Australians by giving them more time to pay for purchases; offering ‘buy now, zero interest, more time to pay’. We positioned Openpay not as a fintech startup, but as a personal finance management tool – supportive, approachable and authentic. While other brands in this emerging sector seek to simply drive spending, Openpay takes a longer term view; encouraging customers to feel in control of their decisions, enabling them to shop with confidence.

CLIENT

Openpay

Services Digital, Identity
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