KeepCup, The world’s first barista standard reusable coffee cup. Since first naming the product and developing the brand identity in 2009, SouthSouthWest have worked across all aspects of KeepCup’s global brand presence. KeepCup has gone on to sell an estimated 10 million cups globally, and prevented roughly eight billion disposable cups entering landfill. Big numbers.
We’re proud to have played an active role in the creation of one of Australia’s most innovative design brands of recent times. Our collaboration has seen KeepCup progress from a design-led brand identity for a humble product solution for an urgent problem, to culture-led design thinking and creative for a global movement of passionate “reusers”.