Brands Kathmandu
Redefining an iconic outdoor brand through a ground-up refocus and refresh.

SouthSouthWest were engaged to refocus the Kathmandu brand; to connect with a new generation of globally active travellers in an increasingly competitive market. The remit spanned from a distillation of essence, tone, language and art direction style, through to retail experiences, campaign development, brand book and a new comprehensive brand guideline that led to a refreshed approach to all communications.

Client

Kathmandu

Photography

Adam Gibson, Lachlan Moore

Services Identity, Retail Design, Brand Guidelines, Brand Strategy, Art Direction, Campaign, Print, Digital, Environment, Packaging
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