Experiences JORDAN
Like Mike
Building a theatre and elevating the moment for some of the best young talent in American basketball.
Be Like Mike

SSW partnered with Jordan Brand across all aspects of the Class of XXXII Like Mike Invitational, from branding and experience through to uniforms and retail. The custom tournament uniforms and color story referenced key Gatorade flavours and colours, as well as drawing on the heritage of classic Jordan uniforms and career moments.

Chicago’s iconic Navy Pier was transformed into an immersive stadium for one day only, following three days of elevated experiences for the Class of XXXII High School athletes and product drops from the Jordan X Gatorade range.

The Invitationals saw local teams from Chicago take it to interstate challengers, providing the epicentre of hoops hype over Thanksgiving weekend.

CLIENT

Jordan Brand

Art Direction

Derrick Lee, Maria Cortinas

Videography

Mike Carson

Services Identity, Typography, Retail Design, Brand Experience, Collateral, Art Direction
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