Stories

JARYD CLIFFORD
NEW HEROES

An immersive storytelling experience designed to cross multiple platforms and media.




Jaryd Clifford is fast changing the way athletes of all abilities are seen and understood. Sound and accessibility was an incredibly important consideration for this project. For the film, the sound was designed to convey a sense of Jaryd’s experience of running – footfall, breath and the sound of his guide runner Tim Logan running alongside him. We also extended the story into an audio series experienced via a Spotify playlist. 

The campaign launched alongside additional athlete stories we helped bring to life, including skateboarder Hayley Wilson, runner Catriona Bissett and shot putter Dame Valerie Adams.

Client

Nike

PRODUCTION PARTNER

Exit Films

PHOTOGRAPHY

Sam Wong

Illustration

Karan Singh

Music / Composer

Sneak Attack, Jeremy Yang

Audio Storytelling

Jon Tjhia

Services Audio Direction, Copywriting, Creative Direction, Editorial Direction, Photography
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