Experiences Chicago
Marathon
Capturing the essence of one of the world’s most iconic marathons

Providing an epic event experience for the 45,000 participants of the Chicago Marathon from the chiselled identity through to the elevated event experience, custom event apparel and limited edition footwear. The expansive event expo design featured Nike+ responsive digital environments, runners’ services, sculptural product showcases and the finest race map wall of all the majors.

Seamlessly blending innovative digital, print and environmental design to deliver inspiration, elevated product presentation and servicing the athlete in a single voice across all mediums and locations throughout the city over marathon weekend.

Client

Nike

Services Art Direction, Campaign, Environment, Identity, Retail Design
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