About

A brand and culture studio founded in 2007 in Melbourne, Australia. We work with some of the world’s leading organisations in their most critical moments. From the iPhone 1, through to the blockchain and web3, we have always viewed technology and creativity as powerful forces that go hand in hand.

Through a ‘culture-first’ lens we provide strategic, creative and editorial leadership; tailored to meet the unique needs of innovation and performance brands.

Services:

Identity Creation

Brand strategy & naming
Brand identity design
Tone of voice
Motion principles

Storytelling

Campaign creative
Art direction
Content strategy
Editorial
3D & motion
Brand publishing

Brand Systems

Identity systems
Brand assets & guidelines
Online asset management

Ventures

Product development
Design sprints
Co-investment

Experiences

Digital experience
Placemaking
Store & brand experience
Brand activations