Our approach to sustaining brand engagement combines innovative publishing models, with rich storytelling and digital-first audience acquisition and retention.
Mambo WorldRebirthing an Australian surf icon via a quirky publication
When we were engaged to work on iconic Australian surf art label Mambo, the brand felt a little unloved. The product no longer told the brand story. So we created a publishing platform about Australian beach culture, art and creativity to change the narrative and introduce a new generation to Mambo. Mambo World tells the brand story and provides a valuable audience, feeding in real-time insights to inform brand decisions.
Tempo JournalA SSW venture that gives global running culture a home
Tempo Journal is the premier destination for the documentation and presentation of modern running culture. A culture that we found to be woefully underserved. A joint venture/start-up created and developed in partnership with Archetype Media, Tempo gathers together a valuable global audience passionate about running.
CrikeyBreathing new life into a digital news pioneer
Online news publication Crikey has provided razor-sharp opinion and analysis on Australian politics, business and culture since 2000. In 2018, it was due for a refresh in design, experience and go-to-market strategy. Since our involvement in Crikey, subscribers have increased by 12% and substantial investment has been made in an inquiry journalism offering, launching in June 2019.
UrbnsurfA brand and audience attraction model to redefine the future of modern surfing
The world’s largest surf park is about to open in Melbourne. And despite the fact that the doors don’t open until spring, we have delivered a community engagement approach 6 months aheads that informs the CX design, financial modelling and marketing strategy. Focussing on a brand proposition of ‘Soulful Progression’ and leveraging a content-led acquisition model, we’re ensuring that as soon as there is a break, there will be a highly engaged and perfectly aligned audience in the queue.
Dri-GloFinding a fresh voice for a brand with nearly ninety years of history
Dri-Glo has been creating towels and homewares for Australian homes for 90 years. In 2018, we reintroduced it to Australian homes with a redesigned brand and refined publishing and social media strategy.
