We’re proud to have designed the Stronger Every Run campaign for Nike for the 2014 Boston Marathon; culminating today, Marathon Monday. #strongereveryrun provides the opportunity for athletes worldwide to show support and pride in Boston following the tragic bombing of the event in 2013. Involvement is possible via logging runs, social media, event activations and apparel.
From NIke Inc: “Nike is challenging the world to run during April 18-21 in support of the Challenged Athletes Foundation® through the #strongereveryrun campaign. Anyone with the Nike+ Running App can pledge the miles they run to serve the athletes affected by the tragic events that unfolded during last year’s Boston Marathon.” More details on how the Foundation benefits via the link above.
It’s been exciting to see the positivity and solidarity the campaign has created via instagram, not only in Boston but also more broadly including many of the influential running crews globally. Black Roses NYC Crew pictured above, images courtesy Zach Hetrick. More project examples soon.