As the tallest building outside of inner urban Melbourne, this historic project is set to transform the heart of Box Hill.
Speaking to a highly engaged local community, this campaign was built upon an elegant, iconic brand framework. The identity incorporates a symbol that was inspired by the architectural design philosophy.
Golden Age / Time & Place
Services Art Direction, Brand Experience, Brand Guidelines, Brand Strategy, Collateral, Copywriting, Digital, Digital Design, Identity, Naming, Photography, Print, Project Management, Signage, Video