RIO16 Made for Victory
SouthSouthWest partnered with the design team at nike to develop custom Olympic Basketball uniform typography for player names and numbers for Team USA, Brasil and Espana inspired and informed by the heritage and contemporary culture of each nation.
Solutions included full alphabet and numeral sets as well as innovative approaches to application and materials and custom perforations unique to each nation. More examples to follow.
Client

Nike

Services

Typography

Photography

Ben Clement, Mo Daud

Services Apparel, Typography
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