Pumphouse Point A truly immersive
wilderness experience
On a lake, within a world heritage area, in the heart of a rugged island.

Realising a twenty year dream

Developer and eco-tourism stalwart Simon Current has pursued his vision for Pumphouse Point for nearly twenty years. A bold and ambitious dream will be realised when Pumphouse Point welcomes its first guests in early 2015.
Working to a clear brief on how he wanted guests to interact with and become immersed in their surroundings, SouthSouthWest were engaged to build a brand strategy and identity which was then executed across all aspects of the guest experience.
As one of only a few ‘over‑water’ accommodation experiences in Australia, this stunningly refurbished industrial relic is a destination like no other.



Pumphouse Point


Adam Gibson & Stu Gibson

Services Identity, Typography, Photography, Brand Strategy, Art Direction, Campaign, Digital