The Nike+ Run Club experience brings the true spirit and youthful energy of Nike Running to life.
An evolving global identity
As Nike+ Run Clubs evolve and become a focal point of brand energy, so must their identity.
The objective: to create an overarching Nike+ Run Club identity system that unites the global network of clubs yet allows each to develop a version based on local insight. SouthSouthWest worked closely with Nike Global Brand Design to bring the system to life.
Services Identity, Typography, Apparel, Art Direction, Environment, Illustration