Nike+ Run Club Spirit + Energy
The Nike+ Run Club experience brings the true spirit and youthful energy of Nike Running to life.

An evolving global identity

As Nike+ Run Clubs evolve and become a focal point of brand energy, so must their identity.
The objective: to create an overarching Nike+ Run Club identity system that unites the global network of clubs yet allows each to develop a version based on local insight. SouthSouthWest worked closely with Nike Global Brand Design to bring the system to life.


Services Identity, Typography, Apparel, Art Direction, Environment, Illustration