Nike Area 72 All Star 2013
This Is More Than Star Gazing.
It’s Greatness.

NBA All Star Weekend

Out of this world talent that ignites the game. An unstoppable drive to complete their mission to be the best. Don’t just admire the stars, let them fuel your launch. The message is clear: The only way to dominate the game is to ball beyond limits.
NBA All Star Weekend, Houston 2013.
Nike Area 72 event experience.

Ball Beyond Limits



Services Identity, Typography, Art Direction, Digital, Environment