A highly localised brand activation for Nike, capturing a pinnacle moment in the NBA calendar.
The city’s culture and unique energy demands that you bring something extra when you play here. That you don’t get satisfied with the norm.
That you inject the game with the same spirit that swings in New Orleans music, haunts New Orleans neighbourhoods, and even flavours New Orleans food.
New Orleans lives in legend. Mysticism. Strange beauty. Magic. And “only-could-happen-in-New Orleans” moments.
Services Identity, Typography, Art Direction, Print, Digital, Environment, Illustration