Mutual Trust The Definition of Success
Simplify. Protect. Grow.

A ground up corporate rebrand

As a multifaceted financial services firm with over 60 years of history managing the affairs of successful Australians, Mutual Trust was a fertile brand opportunity.
Starting at the clarification of client segments, value proposition, key messages and positioning statement, SouthSouthWest then worked through redesigning the identity and redefining every aspect of brand communication.

Brand Book



Mutual Trust

Services Identity, Video, Photography, Editorial, Brand Strategy, Art Direction, Campaign, Print, Digital