KeepCup Feel Good, Do Good
An enduring brand and design partnership, built on an innovative idea that became a phenomenal global success story.

SouthSouthWest & KeepCup

Since first naming the product and developing the brand identity in 2009, SouthSouthWest have worked across all aspects of KeepCup’s global brand presence.

Believe in Better

KeepCup are all about positive behaviour. They believe good actions create good habits, and that we are all driven by a common desire to act mindfully and positively. Through our own actions, we inspire others to be the change they wish to see in the world.

KeepCup Brew

The World’s First Barista Standard Reusable Cup




Services Identity, Video, Brand Strategy, Art Direction, Campaign, Print, Digital, Environment, Packaging