Salute The Reuser The Reuse Revolution
Movement makes change. Let’s celebrate the movers and shakers making a difference. Believe in better, salute the reuser.

The Reuse Revolution

The Reuse Revolution started in a Melbourne café as a simple idea: Keep it and use it again… Design and make a barista standard reusable cup so people can enjoy better coffee on the go.


Today the KeepCup is embraced all over the world. KeepCup reusers have saved an estimated 3.5 billion disposable cups from landfill and this is just the beginning. We’re aiming for a 30% reuse rate globally.


Services Brand Strategy, Campaign, Print, Video