Capturing the essence of one of the world’s fastest, most iconic marathons
Chicago Marathon 15
Capturing the essence of Nike Zoom innovation and amplifying the experience of running Chicago; one of the worlds fastest marathons, in an aesthetic authentic to the category and the city.
An epic event experience and retail presentation for 45,000 Chicago Marathon athletes. Seamlessly blending innovative digital, print and environmental design to deliver inspiration, elevated product presentation and servicing the athlete in a single voice across all mediums and locations throughout the city over marathon weekend.
Services Identity, Typography, Apparel, Retail Design, Brand Experience, Art Direction, Print, Digital, Environment